Introduction
The marketing of goods or services is the central focus of most profit and nonprofit organizations. Thus, regardless of students’ majors, a solid understanding and appreciation of the marketing discipline will enhance students’ decision-making capabilities and make them better managers.
Link to Minor Form
http://www.eastfalls.jefferson.edu/successcenter/inc/pdf/advising/DeclaringaMinor.pdf
Courses
Code | Title | Credits |
---|---|---|
Select four of the following: | 12 | |
Principles of Marketing 1 | ||
Consumer in the Market Place | ||
Contemporary Brand Mgmt. | ||
Integrated Mktg Communication | ||
Mktg in a Digital Environment | ||
International Marketing | ||
Marketing Research | ||
Total Credits | 12 |
- 1
Required for non-business students