Introduction
The marketing of goods or services is the central focus of most profit and nonprofit organizations. Thus, regardless of students’ majors, a solid understanding and appreciation of the marketing discipline will enhance students’ decision-making capabilities and make them better managers.
Link to Minor Form
http://www.eastfalls.jefferson.edu/successcenter/inc/pdf/advising/DeclaringaMinor.pdf
Courses
| Code | Title | Credits |
|---|---|---|
| Select four of the following: | 12 | |
| Principles of Marketing 1 | ||
| Consumer in the Market Place | ||
| Contemporary Brand Mgmt. | ||
| Integrated Mktg Communication | ||
| Mktg in a Digital Environment | ||
| International Marketing | ||
| Marketing Research | ||
| Total Credits | 12 | |
- 1
Required for non-business students