Program Description
For organizational leaders, managing the company's brand is vital to ensuring organizational growth opportunities, meeting target goals and attracting top talent. This Graduate Certificate in Brand Management combines business acumen and foundational marketing techniques with the broader concept of systems design to develop a student's ability to assess, analyze and execute an organization's mission, vision and values based on organizational strengths, weaknesses, opportunities and threats.
Learning Goals/Outcomes
- Analyze the laws of systems thinking and apply best practices for implementation by organizational leaders
- Develop business acumen: assess an organization for strengths, weaknesses, opportunities and threats with the ultimate goal of recommending future marketing strategies that align with the company’s mission, vision and values
Curriculum: 12 credits
| Code | Title | Credits |
|---|---|---|
| Requirements | ||
| IMBA 761 | 3 | |
| MBX 731 | Design Thinking in Business | 3 |
| Leadership Selective (select one) | 3 | |
| Team Dynamics and Collaboratio | ||
| Org. Innovation, Creat & Chnge | ||
| Strat. Ldrshp in a VUCA World | ||
| Elective (select one) | 3 | |
| Organizational Awareness | ||
| Organizational Performance Met | ||
| Global Leadership | ||
| Organizational Consulting I | ||
| Business Model Innovation | ||
| Design Thinking in Business | ||
| Total Credits | 12 | |