MKTX 101: Principles of Marketing
Credits: 3
College: School of Business
Schedule Type: On-Line
MKTX 102: Principles of Marketing
Credits: 3
College: School of Business
Schedule Type: On-Line
MKTX 211: Principles of Marketing
Credits: 3
College: School of Business
Schedule Type: On-Line
MKTX 404: Consumer Behavior
This course examines marketing from the point of view of key behavioral science concepts, relevant consumer research, best practices and practical marketing applications with a customer focus. The course also analyzes motivation, personality, perception, learning, attitude formation, and the importance of group dynamics, social class, and culture on behavior in the marketplace.
Credits: 3
College: School of Business
Schedule Type: By Appointment - 1 student, By Appointment - 2 students, By Appointment - 3 students, On-Line