For organizational leaders, managing the company's brand is vital to ensuring organizational growth opportunities, meeting target goals and attracting top talent. This Graduate Certificate in Brand Management combines business acumen and foundational marketing techniques with the broader concept of systems design to develop a student's ability to assess, analyze and execute an organization's mission, vision and values based on organizational strengths, weaknesses, opportunities and threats.
- Analyze the laws of systems thinking and apply best practices for implementation by organizational leaders
- Develop business acumen: assess an organization for strengths, weaknesses, opportunities and threats with the ultimate goal of recommending future marketing strategies that align with the company’s mission, vision and values
Curriculum: 12 credits
- Continuing & Professional Studies, Accelerated Program
Course List Code Title Credits Required IMBX 713 3 IMBA 761 Promotion Management 3 Select One LDSP 510 Team Dynamics and Collaboratio 3 LDSP 515 Org. Innovation, Creat & Chnge 3 LDSP 520 Strat. Ldrshp in a VUCA World 3 Electives (Select One) IMBX 604 Business Model Innovation 3 IMBX 731 Design Thinking in Business 3 LDSP 610 Organizational Performance Met 3 LDSP 590 Organizational Awareness 3 LDSP 620 Global Leadership 3 LDSP 625 Organizational Consulting I 3