Program Description
The Jefferson Communication & Media Studies program prepares students for today’s media marketplace through a broad-based education that emphasizes storytelling, critical thinking, and creative problem-solving and multimedia skills development.
The program tailors itself to the unique career goals of each student, and provides the key skills necessary to transition into new areas of communications, as the marketplace continues to change and grow.
Learning Goals/Outcomes
- Planning and Process: apply a process of self-reflection and self-evaluation in order to plan their course of study and professional path in Communication [integration]
- Visual Literacy: read, interpret, and analyze visual information in multiple forms of 153 media [visual]
- Idea Invention: engage in generative and iterative processes to develop and communicate original ideas to achieve specific communication goals [rhetoric, practice, visual, integration]
- Rhetoric and Writing: identify and apply written techniques of argument and persuasion appropriate to specific tasks, audiences, and platforms [rhetoric, practice]
- Visual/Verbal Presentation: synthesize & understanding of visual and verbal communication techniques and technologies to create effective presentations for specific audiences [rhetoric, practice, visual, integration]
- Narrative Creation: identify and apply written and visual narrative strategies to the invention and communication of persuasive stories for specific audiences [rhetoric, practice, visual, integration]
- History/Theory: explore the relationship between meaning and context through analysis of historical and contemporary communicative expressions [rhetoric, practice, visual integration
Curriculum: 4 Year, 122-128 Credits
First Year | Credits | |
---|---|---|
FYS 100 | Pathways Seminar | 1 |
WRIT 101 | Writing Sem I: Written Comm. | 3 |
DBTU 114 | Debating U.S. Issues | 3 |
MATH XXX | Mathematics | 3-4 |
Scientific Understanding | 3-4 | |
Scientific Understanding/Math/STAT | 3-4 | |
COMM 101 | 3 | |
COMM 202 | 3 | |
COMM 102 | 3 | |
COMM 107 | 3 | |
COMM 204 | 3 | |
General Elective | 3 | |
Credits | 34-37 | |
Second Year | ||
ADIV 2XX | American Diversity | 3 |
ETHC 1XX | Ethics | 3 |
WRIT 20X | Multimedia Communication | 3 |
GDIV 1XX | Global Diversity | 3 |
POTO 205 | Photography as Communication | 3 |
COMM 206 | 3 | |
COMM 300 | 3 | |
DBTG 300 | 3 | |
COMM 307 | 3 | |
COMM 200 | 3 | |
Credits | 30 | |
Third Year | ||
GCIT 2xx | Global Citizenship | 3 |
ISEM 3XX | Integrative Seminar | 3 |
MKTG 102 | Principles of Marketing | 3 |
MKTG XXX | Marketing Elective | 3 |
COMM 316 | 3 | |
Com Related Minor 1 | 3-4 | |
Com Related Minor 2 | 3-4 | |
Com Related Minor 1 | 3-4 | |
Com Related Minor 2 | 3-4 | |
General Elective | 3 | |
Credits | 30-34 | |
Fourth Year | ||
HALLMK 499 | 3 | |
ETHC 1XX | Ethics | 3 |
COMM 402 | 3 | |
COMM 404 | 3 | |
Com Related Minor 3 | 3-4 | |
Com Related Minor 4 | 3-4 | |
Com Elective/Open Minor 3 | 3-4 | |
Com Elective/Open Minor 4 | 3-4 | |
General Electives | 9 | |
Credits | 33-37 | |
Total Credits | 127-138 |