Program Description
The marketing major at Thomas Jefferson University prepares students to become professionals with a strong marketing foundation and real-world experiences. Students are prepared with skills to create value through strategic marketing plans and innovations and solve complex business problems in a collaborative team environment. Students have the opportunity to network with industry professionals, study abroad, and earn their iMBA degree in one additional year. Our graduates land jobs in advertising, brand management, digital marketing, marketing research, customer relationship management, and many other areas.
Learning Goals/Outcomes
In addition to the goals and outcomes outlined by the School of Business Administration, graduates from the marketing program will be able to:
- Demonstrate knowledge of concepts used in the strategic marketing process, with emphasis on SWOT analysis and environmental scanning
- Apply select elements of the marketing mix to marketing strategy for a product or service business
Curriculum: 4 years, 121-122 credits
| First Year | Credits | |
|---|---|---|
| FYS 100 | Pathways Seminar | 1 |
| WRIT 101 | Writing Sem I: Written Comm. | 3 |
| MATH 1XX | Mathematics | 3-4 |
| AVIS 101 | American Visions | 3 |
| DECF 102 | Finding & Shaping Opportunity | 3 |
| ACCT 101 | Financial Accounting | 3 |
| ACCT 102 | Managerial Accounting | 3 |
| MKTG 102 | Principles of Marketing | 3 |
| ECON 205 | Macroeconomics | 3 |
| MGMT 301 | Principles of Management | 3 |
| ECON 206 | Microeconomics | 3 |
| Credits | 31-32 | |
| Second Year | ||
| ETHC 2XX | Ethics | 3 |
| ADIV 2XX | American Diversity | 3 |
| WRIT 201/202 | Writing Seminar II:Multi Comm | 3-4 |
| DECS 2XX | Science (Select one DECS) | 3 |
| BLAW 301 | Business Law | 3 |
| ABA 201 | Intro to Business Analytics | 3 |
| ABA 202 | Statistical Data Analytics | 3 |
| FIN 301 | Financial Management | 3 |
| MKTG 207 | Consumer in the Market Place | 3 |
| MKTG 310 | Integrated Mktg Communication | 3 |
| Credits | 30-31 | |
| Third Year | ||
| GDIV 2XX | Global Diversity | 3 |
| GCIT 2XX | Global Citizenship | 3 |
| CGIS 300 | Contemporary Global Issues | 3 |
| DECM 300 | Research Methods | 3 |
| ABA 301 | Data Mining & Predic Analytics | 3 |
| MKTG 305 | Contemporary Brand Mgmt. | 3 |
| MKTG 315 | Mktg in a Digital Environment | 3 |
| General Electives | 9 | |
| Credits | 30 | |
| Fourth Year | ||
| PHIL 499 | Philosophies of the Good Life | 3 |
| ABA 401 | Operations and Data Analytics | 3 |
| MGMT 498N | Bus Capstone: Strategy Sim | 3 |
| MGMT 499N | Business Capstone: CSR | 3 |
| MKTG 391 | Marketing Research | 3 |
| MKTG 412 | Marketing Strategy Seminar | 3 |
| General Electives or Internship | 12 | |
| Credits | 30 | |
| Total Credits | 121-123 | |